Buy fresh fruits at TienDA sa Ayala Malls this Christmas

Celebrate homegrown. TienDA sa Ayala image from the Department of Agriculture.
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Buy fresh fruits at TienDA sa Ayala Malls this Christmas

You know how the prices of food increase during the Christmas season? Well, this isn’t the case all the time – especially with fruits and other select agri-fishery products – if you know where to buy them. When Philippine Agriculture Secretary Manny Piñol mentioned his TienDA sa Ayala Malls initiative on his Facebook page, I was super happy because it’s a known fact that farmers and fishermen are among the most underprivileged individuals in the country. They often have to borrow money just to survive until the next harvest, which if you think about it is incredibly ironic given that they’re the ones who produce food for all of us.

What is TienDA sa Ayala Malls?

TienDA sa Ayala Malls is a partnership between the Department of Agriculture and Ayala Malls. Consumers like us can choose from a variety of local products fresh from farmers across the country via the TienDA Farmer’s & Fisherfolks Outlets situated in select Ayala malls. Because the produce are from the farmers themselves – no middlemen involved! – and because the malls aren’t charging for rent, everything is guaranteed fresh and affordable. Plus, by buying from these outlets, you get to help the farmers earn more for their families and their farms. Win-win!

The first three TienDA events were held at Abreeza Mall, Ayala Center Cebu, and UP Town Center. Check out the offerings in store for consumers below. (Hmm.. I wonder if they have any ashitaba?)

TienDA sa Ayala Malls December 2017 to January 2018 schedule

I called the Department of Agriculture earlier this week and got the following TienDA schedule for December 2017 to January 2018:

1.     TienDA Farmer’s & Fisherfolks Outlets, Alabang Town Center, Theater Drive, Muntinlupa City, December 9-10, 2017

2.     TienDA Farmer’s & Fisherfolks Outlet, Ayala Malls The 30th, 30 Meralco Avenue, Pasig City, December 16-17, 2017

3.     TienDA Farmer’s & Fisherfolks Outlet, Camp Aguinaldo, Quezon City, December 21, 2017

4.      TienDA Farmer’s & Fisherfolks Outlet, Solenad, Santa Rosa, Laguna, January 18-21, 2018


Celebrate homegrown. TienDA sa Ayala image from the Department of Agriculture.
Celebrate homegrown. Image from the Department of Agriculture.

Buy local, support local

It is a sad fact that the typical Filipino farmer struggles to meet his/her daily needs. I truly believe that we need to support the hands that feed us. You can help our local farmers by buying fresh and affordable produce from them at TienDA sa Ayala Malls.

P.S. Secretary Piñol says that the TienDA concept will be adopted by the Department of Agriculture and Fisheries as a marketing system for local agriculture and fisheries products when perfected. I hope that becomes a reality.



Department of Agriculture contact details

Office of the Undersecretary for Agribusiness and Marketing and Regional Engagement

Address: Elliptical Rd., Diliman, Quezon City, Metro Manila

Telephone numbers: trunkline – (02) 9288756 to 65 locals 2811 to 2815; direct line – (02) 9277416

Facebook: DA Agribusiness and Marketing


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Image from the Department of Agriculture.

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